We have known for a long time about green marketing and eco-trendy activities. Now millionaires are making it to the top of The Sunday Times Green Rich List (http://business.timesonline.co.uk) by heavely investing in green energy and environmental activism.
The world's wealthiest entrepreneurs are investing in green technology more and more. Not only that, but they are also donating a staggering amount to environmental charities.
Is this just an image re-touch or are these people spotting the future potentials in green energy? My little money is on the latter.
If these tycoons have made their previous fortunes by spotting nich markets earlier than everyone else, then I think it's time I go and buy that solar panel right now. So should you, if you ask me.
Anna D'Alessandro
